Ninety percent of the world’s fisheries are either fully-fished or overfished, making marine life preservation more important than ever. C+C was brought on to launch the Smart Catch program, helping diners make sustainable choices when dining out. The James Beard Foundation (JBF) adopted the program in 2017. JBF wanted to highlight chefs committed to ensuring more than 80-percent of the seafood on their menus is sustainably sourced. I provided on-going media support for JBF’s culinary labs and seafood summits. I also wrote blog posts for their sustainable seafood partnerships and Reel Talk series. Brand awareness was aided by a 4-night series of pop-up dinners in the scenic Olympic Sculpture Park featuring nine of Seattle’s most well-known chefs who created dishes utilizing sustainable seafood species. I coordinated media coverage, ticket signups and social media content during the brand's launch.

For the Reel Talk series, our team helped select the chefs, I drafted the questions, conducted the interviews and wrote the blog posts for JBF to share on their blog.

I ran the U.S. Department of Energy's Better Buildings Challenge’s day-to-day communications needs including social media, blog content and coordination of media relations. To increase participation in the program, which challenged building owners and businesses across all sectors to reduce their energy use by 20-percent over 10 years, C+C created the the SWAP; a video series inspired by reality shows like Trading Spaces. SWAP features two challenge partners trading energy management teams for a week to examine one another’s operations, identify ways to improve and stir up a bit of friendly competition along the way. For this campaign, I ran media relations and placed stories with publications including seasonal coverage from Fast Company.

For Waste Management (WM) I oversaw media relations as well as social media campaigns and content. I leveraged unique WM programs like their multilingual recycling education outreach internship to illustrate their thought leadership. I also helped their education and outreach team write and place monthly columns in five local newspapers. I placed seasonal stories ranging from a WM driver who dresses as Santa leading up to Christmas to a story on how to properly dispose of hot coals. I also managed 10 community-specific Facebook pages and three Twitter accounts, driving a 96% increase in engagement.